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Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

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Question 61

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Some industries have opted for self-regulation of their members to ensure that each acts fairly. Discuss potential problems associated with self-regulation, and give an example of it.

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An alternative to government control is ...

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Question 62

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Moral idealism refers to a personal moral philosophy that

A) believes that good will always triumph over evil.
B) follows the "Golden Rule," which is "You should treat others as you would like others to treat you."
C) all human beings are basically good.
D) considers individual rights or duties as universal, regardless of the outcome.
E) believes in "the greatest good for the greatest number."

F) All of the above
G) B) and D)

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Question 63

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A code of ethics is a formal statement of rules of conduct and

When compared to Generation X, members of Generation Y are most likely to influence

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

The Consumer Bill of Rights refers to a law that

Which of the following legislative actions created a government entity to monitor business practices and stop unfair ones like misleading promotions?

Which of the following laws has the purpose of protecting competition?

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by __________ in __________.

Define technology. How does it affect marketing?

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

In 1970, the typical U.S. household earned about $8,700. In 2012, the typical U.S. household earned about $51,017. If adjusted for inflation, the gross income of the typical U.S. household in 2011 relative to 1970 has __________.

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin. According to the book, "Body parts are bought and sold for medical research, diagnostics, and therapies. They are marketed to museums and personal collectors. And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers. Blood has become one of the most valuable commodities on Earth. While petroleum sells for $100 a barrel, an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty. Cadbury worked with partner, World Vision Ghana, to identify every child in cocoa-farming villages who had to walk at least three kilometers or more to school. Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online. Each entry represented one bicycle part and 100 parts built one bike. The biggest-ever shipment of bicycles to Ghana, 5000 in total, helped kids get to school and get a head start on a brighter future. This is an example of

Olay's promotions for its Total Effects cleansing cloths, which fight signs of aging skin, are targeted toward

Emily had an excellent year as a salesperson in 2011, earning $97,000. She paid $37,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her discretionary income?

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey. In 2011, consumers spent after taxes about 13 percent of their income on food, 34 percent on __________, 4 percent on clothes and 24 percent on transportation and health care, with the rest generally considered discretionary.

Environmental trends arise from all of the following forces EXCEPT:

Coca-Cola hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?

Recent legislation like the Telephone Consumer Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM) Act are reforms that are