Question 1

Vertical integration can lead to legal prosecution if

Accepted Answer

A)   there is potential to lessen competition or create a monopoly.
B)   mergers create too much competition.
C)   a corporate vertical system attempts to become a contractual vertical marketing system.
D)   an administered vertical system attempts to become a corporate vertical marketing system.
E)   one member of the channel attempts to take the position of channel captain away from another.F) A) and E)
G) D) and E)

Question 2

is a marketing channel? Define each of the four types of marketing channels.

Accepted Answer

A marketing channel consists of individu...

Question 3

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.As used by Johnson Controls,logistics

Accepted Answer

A)   creates utilities for Ford.
B)   increases Ford's inventory.
C)   increases the number of steps in the value proposition.
D)   includes the role of Johnson controls as a drop shipper.
E)   does not influence Ford's supply chain.F) A) and B)
G) None of the above

Question 4

Channels are typically designed to satisfy one or more of four consumer interests.What are they and why are they important?

Accepted Answer

A consideration in channel design is gai...

Question 5

has adopted a(n) __________ supply chain strategy to better serve its customers.

Accepted Answer

A)   responsive
B)   reactionary
C)   efficient
D)   proficient
E)   economicalF) All of the above
G) C) and E)

Question 6

three steps used in choosing a supply chain include: (1) understand the customer; (2) understand the supply chain; and (3) __________.

Accepted Answer

A)   understand the environment
B)   harmonize the supply chain with the marketing strategy
C)   understand the marketing strategy
D)   understand the logistics
E)   understand the company's goalsF) A) and D)
G) A) and C)

Question 7

Replenishment time refers to

Accepted Answer

A)   the time lag from the inception of an idea until its initial commercialization.
B)   the time lag from ordering an item until it is received and ready for use or sale.
C)   the time between the commercialization of a product and general acceptance of the product as no longer "new."
D)   the time lag between a new product entering the market and the market entry of the product's first competitor.
E)   the time between when a new product is first promoted to its target market and when the product actually comes to the marketplace.F) A) and B)
G) A) and C)

Question 8

Which of the following statements best describes how a supply chain differs from a marketing channel?

Accepted Answer

A)   Communication is more important in the marketing channel than in the supply chain.
B)   The marketing channel places more emphasis on cost-effectiveness than the supply chain.
C)   A marketing channel includes suppliers that provide raw material inputs to a manufacturer.
D)   A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.
E)   A supply chain includes suppliers; marketing channels do not.F) B) and E)
G) C) and D)

Question 9

Another name for order cycle time is

Accepted Answer

A)   physical distribution sequence.
B)   total logistics cycle.
C)   replenishment time.
D)   logistical support time.
E)   billing cycle.F) A) and D)
G) B) and E)

Question 10

typical order cycle include all of the following elements EXCEPT:

Accepted Answer

A)   order processing.
B)   transportation.
C)   stockout reports.
D)   documentation.
E)   order transmittal.F) A) and B)
G) A) and C)

Question 11

Items such as large household appliances that require installation and delivery demonstrate the buyer requirements of __________.

Accepted Answer

A)   information
B)   convenience
C)   variety
D)   pre- or postsale services
E)   adaptabilityF) B) and C)
G) A) and B)

Question 12

two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

Accepted Answer

A)   honesty.
B)   reliability.
C)   communication.
D)   being well-informed.
E)   accountability.F) C) and D)
G) A) and D)

Question 13

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Accepted Answer

A)   intensive distribution
B)   extensive distribution
C)   exclusive distribution
D)   selective distribution
E)   concentrated distributionF) D) and E)
G) A) and C)

Question 14

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Accepted Answer

A)   strategic distribution.
B)   distribution management.
C)   tactical marketing planning.
D)   value chain optimization.
E)   logistics.F) B) and E)
G) A) and B)

Question 15

distribution refers to

Accepted Answer

A)   a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products.
B)   an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
C)   the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
D)   professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E)   a practice whereby one firm's marketing channel is used to sell another firm's products.F) D) and E)
G) A) and B)

Question 16

snack vending machine located in a university building that students use between classes when hungry creates both __________ utility.

Accepted Answer

A)   time and place
B)   place and form
C)   form and creation
D)   possession and form
E)   application and placeF) C) and D)
G) C) and E)

Question 17

Facilitating function activities include

Accepted Answer

A)   buying and selling.
B)   assorting, sorting, and storing.
C)   financing, grading, and marketing information and research.
D)   risk taking.
E)   transportation.F) All of the above
G) A) and C)

Question 18

Creating product assortments from several sources to serve customers would be an example of a __________ function.

Accepted Answer

A)   transactional
B)   facilitating
C)   selling
D)   logistical
E)   risk takingF) C) and D)
G) B) and E)

Question 19

Limited employs a quick response system to order fast-moving fashion items.The Limited's point-of-sale scanner records each sale.When stock falls below a minimum level,the system automatically sends an electronic order to the manufacturer,which processes the order immediately.This system has effectively reduced

Accepted Answer

A)   dependability.
B)   product flow.
C)   replenishment time.
D)   supply lag.
E)   logistical lag.F) C) and D)
G) A) and E)

Question 20

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Accepted Answer

A)   marketing channel.
B)   distribution matrix.
C)   retailer.
D)   wholesaler.
E)   distributor.F) A) and D)
G) None of the above

Exam 15: Managing Marketing Channels and Supply Chains

Channels are typically designed to satisfy one or more of four consumer interests.What are they and why are they important?

Correct Answer
verified
A consideration in channel design is gai...
View Answer

typical order cycle include all of the following elements EXCEPT:

Correct Answer
verified

three steps used in choosing a supply chain include: (1) understand the customer; (2) understand the supply chain; and (3) __________.

Correct Answer
verified

Another name for order cycle time is

Correct Answer
verified

Creating product assortments from several sources to serve customers would be an example of a __________ function.

Correct Answer
verified

Correct Answer
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Replenishment time refers to

Correct Answer
verified

is a marketing channel? Define each of the four types of marketing channels.

Correct Answer
verified
A marketing channel consists of individu...
View Answer

Items such as large household appliances that require installation and delivery demonstrate the buyer requirements of __________.

Correct Answer
verified

Vertical integration can lead to legal prosecution if

Correct Answer
verified

Which of the following statements best describes how a supply chain differs from a marketing channel?

Correct Answer
verified

two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

Correct Answer
verified

distribution refers to

Correct Answer
verified

snack vending machine located in a university building that students use between classes when hungry creates both __________ utility.

Correct Answer
verified

has adopted a(n) __________ supply chain strategy to better serve its customers.

Correct Answer
verified

Facilitating function activities include

Correct Answer
verified

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Correct Answer
verified

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.As used by Johnson Controls,logistics

Correct Answer
verified

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Correct Answer
verified

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Channels are typically designed to satisfy one or more of four consumer interests.What are they and why are they important?

Correct AnswerverifiedA consideration in channel design is gai...View AnswerShow Answer

typical order cycle include all of the following elements EXCEPT:

Correct AnswerverifiedShow Answer

three steps used in choosing a supply chain include: (1) understand the customer; (2) understand the supply chain; and (3) __________.

Correct AnswerverifiedShow Answer

Another name for order cycle time is

Correct AnswerverifiedShow Answer

Creating product assortments from several sources to serve customers would be an example of a __________ function.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Replenishment time refers to

Correct AnswerverifiedShow Answer

is a marketing channel? Define each of the four types of marketing channels.

Correct AnswerverifiedA marketing channel consists of individu...View AnswerShow Answer

Items such as large household appliances that require installation and delivery demonstrate the buyer requirements of __________.

Correct AnswerverifiedShow Answer

Vertical integration can lead to legal prosecution if

Correct AnswerverifiedShow Answer

Which of the following statements best describes how a supply chain differs from a marketing channel?

Correct AnswerverifiedShow Answer

two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

Correct AnswerverifiedShow Answer

distribution refers to

Correct AnswerverifiedShow Answer

snack vending machine located in a university building that students use between classes when hungry creates both __________ utility.

Correct AnswerverifiedShow Answer

has adopted a(n) __________ supply chain strategy to better serve its customers.

Correct AnswerverifiedShow Answer

Facilitating function activities include

Correct AnswerverifiedShow Answer

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Correct AnswerverifiedShow Answer

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.As used by Johnson Controls,logistics

Correct AnswerverifiedShow Answer

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Correct AnswerverifiedShow Answer

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Correct AnswerverifiedShow Answer

Correct Answer
verified
A consideration in channel design is gai...
View Answer

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A marketing channel consists of individu...
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