Question 1

Commercialization refers to

Accepted Answer

A)   the point at which a new product has diffused throughout the marketplace.
B)   the introduction of an offering to sequential geographic areas of the U.S.
C)   exposing actual products to prospective consumers under realistic purchase conditions.
D)   the stage of the new-product process that positions and launches a new product in full-scale production and sales.
E)   the point where new-product concepts are transformed into prototypes.F) None of the above
G) B) and E)

Question 2

addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and small nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.

Accepted Answer

A)   scones with coffee-flavored cream filling
B)   an Omega-3 enriched SKU for the Philadelphia cream cheese line
C)   tube-shaped bagels filled with Philadelphia cream cheese
D)   deep fried chicken skins for people who cannot eat pork
E)   a crispy baked macaroni and cheese snack that can be eaten out of a bag like CheetosF) C) and D)
G) A) and B)

Question 3

new-product process an organization goes through to identify business opportunities and convert them into salable products or services contains

Accepted Answer

A)   three main steps: research, production, and distribution.
B)   four distinct steps: research, evaluation, production, and distribution.
C)   five key phases ranging from idea generation to creating the first prototype.
D)   seven stages from new product strategy development to commercialization.
E)   three phases: planning, implementation, and evaluation.F) B) and E)
G) A) and D)

Question 4

New-product strategy development refers to

Accepted Answer

A)   the stage of the new-product process where specific product features and benefits are selected prior creating a new-product prototype.
B)   the stage of the new-product process that defines the strategic role for a new product in terms of the firm's overall objectives.
C)   a formalized protocol for new product development determined by director of marketing.
D)   the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
E)   the stage of the new-product process that turns the idea on paper into a prototype, which results in a demonstrable, producible product corresponding to its protocol.F) A) and B)
G) B) and E)

Question 5

Marissa,a college student,and her father,a wealthy businessman,were each considering the purchase of a new automobile.As a college student with limited financial resources,Marissa went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car.She devoted a great deal of time and energy to getting the best value for her money.For Marissa,an automobile was a __________.

Accepted Answer

A)   specialty product
B)   unsought product
C)   discretionary product
D)   shopping product
E)   convenience productF) C) and D)
G) None of the above

Question 6

forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas.This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations.This practice is referred to as __________.

Accepted Answer

A)   innovation alliances
B)   open innovation
C)   open collaboration
D)   "piggy-back thinking"
E)   stakeholder cooperationF) C) and D)
G) A) and D)

Question 7

Among business products,drafting tables would best be considered which type of support products?

Accepted Answer

A)   installations
B)   accessory equipment
C)   supplies
D)   industrial services
E)   raw materialsF) A) and C)
G) B) and E)

Question 8

International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom.Although a clever idea,it failed because it

Accepted Answer

A)   did not satisfy customer needs on critical factors.
B)   had poor product quality.
C)   had bad timing.
D)   had an incomplete market and product protocol.
E)   had too little market attractiveness.F) D) and E)
G) All of the above

Question 9

Commercialization is the stage in the new-product process

Accepted Answer

A)   at which the product is positioned and launched in full-scale production and sales.
B)   during which the firm performs its final evaluations of the new-product.
C)   when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard.
D)   when advertising campaigns are evaluated using Starch scores to identify brand awareness.
E)   at which the product generates the greatest sales and profits.F) A) and E)
G) A) and C)

Question 10

Which of the following is NOT a benefit of using the Activeion Ionator?

Accepted Answer

A)   safety
B)   sustainability
C)   fun
D)   simplicity of use
E)   cost of the Ionator unit itselfF) All of the above
G) A) and B)

Question 11

reason new products fail is that although most major corporations use a formal decision making process,occasionally they will "skip" a stage of the new-product process,often with disastrous results.This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

Accepted Answer

A)   protocol
B)   gate
C)   task force
D)   barrier
E)   turnstileF) A) and E)
G) A) and D)

Question 12

product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Accepted Answer

A)   service.
B)   product concept.
C)   good.
D)   new idea.
E)   artifact.F) None of the above
G) C) and D)

Question 13

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona,the Logitech camera is a(n)

Accepted Answer

A)   shopping product.
B)   convenience product.
C)   specialty product.
D)   unsought product.
E)   discretionary product.F) A) and D)
G) B) and D)

Question 14

Which of the following statements regarding "goods" is MOST accurate?

Accepted Answer

A)   Nondurable goods would rely more on advertising than durable goods.
B)   Durable goods would benefit more on advertising than nondurable goods.
C)   There is little if any difference between marketing actions between durable and nondurable goods.
D)   Nondurable goods would rely more on personal selling than durable goods.
E)   The durable and nondurable classification applies to services as well as to products.F) A) and B)
G) A) and C)

Question 15

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauce,and salad dressings under the Newman's Own brand name.These product lines comprise the company's

Accepted Answer

A)   product mix.
B)   stock keeping units.
C)   product category.
D)   product class.
E)   marketing category.F) A) and B)
G) A) and C)

Question 16

of the following are examples of test markets EXCEPT:

Accepted Answer

A)   controlled test market
B)   concept test market
C)   simulated test market
D)   laboratory test market
E)   standard test marketF) A) and E)
G) A) and D)

Question 17

Figure 10-3
-Figure 10-3 above represents the seven stages of the new-product development process.Stage 2 is the __________ stage.

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   screening and analysis
D)   new-product strategy development
E)   product assessmentF) A) and B)
G) C) and D)

Question 18

of the following were brand extension disasters EXCEPT:

Accepted Answer

A)   Cosmopolitan yogurt.
B)   Frito Lay lemonade.
C)   Life Savers soda.
D)   Bic disposable underwear.
E)   Windows Vista.F) A) and E)
G) All of the above

Question 19

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product,a consumer product,and a product that is difficult to categorize.

Accepted Answer

Consumer products are products purchased...

Question 20

emphasis of a marketing strategy for a continuous innovation concentrates on

Accepted Answer

A)   obtaining widespread distribution.
B)   setting a low price.
C)   using advertising to generate awareness.
D)   using reminder advertising.
E)   using personal selling.F) C) and E)
G) B) and C)

Exam 10: Developing New Products and Services

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 2 is the __________ stage.

Correct Answer
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Which of the following statements regarding "goods" is MOST accurate?

Correct Answer
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Commercialization is the stage in the new-product process

Correct Answer
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Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product,a consumer product,and a product that is difficult to categorize.

Correct Answer
verified
Consumer products are products purchased...
View Answer

of the following are examples of test markets EXCEPT:

Correct Answer
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forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas.This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations.This practice is referred to as __________.

Correct Answer
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New-product strategy development refers to

Correct Answer
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Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona,the Logitech camera is a(n)

Correct Answer
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Correct Answer
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Commercialization refers to

Correct Answer
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Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauce,and salad dressings under the Newman's Own brand name.These product lines comprise the company's

Correct Answer
verified

emphasis of a marketing strategy for a continuous innovation concentrates on

Correct Answer
verified

Which of the following is NOT a benefit of using the Activeion Ionator?

Correct Answer
verified

International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom.Although a clever idea,it failed because it

Correct Answer
verified

new-product process an organization goes through to identify business opportunities and convert them into salable products or services contains

Correct Answer
verified

Correct Answer
verified

Among business products,drafting tables would best be considered which type of support products?

Correct Answer
verified

addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and small nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.

Correct Answer
verified

of the following were brand extension disasters EXCEPT:

Correct Answer
verified

product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Correct Answer
verified

Exam 10: Developing New Products and Services

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 2 is the __________ stage.

Correct AnswerverifiedShow Answer

Which of the following statements regarding "goods" is MOST accurate?

Correct AnswerverifiedShow Answer

Commercialization is the stage in the new-product process

Correct AnswerverifiedShow Answer

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product,a consumer product,and a product that is difficult to categorize.

Correct AnswerverifiedConsumer products are products purchased...View AnswerShow Answer

of the following are examples of test markets EXCEPT:

Correct AnswerverifiedShow Answer

forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas.This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations.This practice is referred to as __________.

Correct AnswerverifiedShow Answer

New-product strategy development refers to

Correct AnswerverifiedShow Answer

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona,the Logitech camera is a(n)

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Commercialization refers to

Correct AnswerverifiedShow Answer

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauce,and salad dressings under the Newman's Own brand name.These product lines comprise the company's

Correct AnswerverifiedShow Answer

emphasis of a marketing strategy for a continuous innovation concentrates on

Correct AnswerverifiedShow Answer

Which of the following is NOT a benefit of using the Activeion Ionator?

Correct AnswerverifiedShow Answer

International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom.Although a clever idea,it failed because it

Correct AnswerverifiedShow Answer

new-product process an organization goes through to identify business opportunities and convert them into salable products or services contains

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Among business products,drafting tables would best be considered which type of support products?

Correct AnswerverifiedShow Answer

addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and small nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.

Correct AnswerverifiedShow Answer

of the following were brand extension disasters EXCEPT:

Correct AnswerverifiedShow Answer

product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Consumer products are products purchased...
View Answer

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