Question 1

Concept tests are part of which stage in the new-product process?

Accepted Answer

A)   development
B)   screening and evaluation
C)   idea generation
D)   new-product strategy development
E)   business analysisF) A) and C)
G) A) and E)

Question 2

During a recent shopping trip to a local Target store,Pat noticed several things.First,she noticed that the store offered a tremendous variety of products,including toys; pet food; clothing for men,women,and children; health and beauty aids; small household appliances; automotive products; and more.Each product grouping at Target is an example of a(n) __________.

Accepted Answer

A)   product item
B)   product mix
C)   industry
D)   product class
E)   product lineF) A) and D)
G) B) and D)

Question 3

Consumer products refer to

Accepted Answer

A)   products purchased by the ultimate consumer.
B)   products used in the production of other items.
C)   products a consumer will make an effort to seek out and buy.
D)   items purchased frequently and with a minimum of shopping effort.
E)   products that assist directly or indirectly in providing products for resale.F) D) and E)
G) A) and D)

Question 4

product failures may be reduced or avoided if the company developing the new product has

Accepted Answer

A)   support from marketer-dominated sources of information.
B)   a clear product definition.
C)   a statement of competitive intent.
D)   stakeholder approval in the development process.
E)   a precise protocol.F) D) and E)
G) C) and E)

Question 5

Support products are items used to assist in producing other goods and services.These include installations,supplies,accessory equipment,and __________.

Accepted Answer

A)   complementary products
B)   materials
C)   industrial services
D)   derived products
E)   componentsF) B) and D)
G) None of the above

Question 6

Industrial services are support products that include items such as

Accepted Answer

A)   stationery, paper clips, and brooms. 
B)    tools and office equipment.
C)   buildings and fixed equipment.
D)   raw materials and component parts.
E)   maintenance, repair, and legal services.F) D) and E)
G) A) and B)

Question 7

Among business products,which of the following would MOST likely be considered supplies?

Accepted Answer

A)   photocopier
B)   sheet rock
C)   cleaning service
D)   Dallas Cowboys Stadium
E)   ink cartridgesF) A) and B)
G) C) and D)

Question 8

Compare continuous,dynamically continuous,and discontinuous innovations.Provide the marketing strategy and an example of each.

Accepted Answer

With a continuous innovation,no new lear...

Question 9

Which of the following is considered an idea?

Accepted Answer

A)   silverware
B)   washing machine
C)   chewing gum
D)   a marketing class
E)   freedomF) C) and D)
G) A) and C)

Question 10

of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Accepted Answer

A)   not listening to the voice of the consumer
B)   incomplete market and product protocol
C)   pushing a product too early into the market
D)   the "NIH" problem
E)   encountering groupthink in meetingsF) C) and D)
G) B) and C)

Question 11

emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Accepted Answer

A)   generate awareness among consumers.
B)   advertise benefits to consumers, stressing points of differentiation.
C)   educate consumers about entirely new consumption patterns through product trial and personal selling.
D)   obtain widespread distribution in multiple channels.
E)   stress price differentials from competitors' products.F) C) and E)
G) A) and B)

Question 12

Specialty products refer to

Accepted Answer

A)   products for which there are no close substitutes.
B)   products purchased for their prestige or high perceived value.
C)   products a consumer will make a special effort to search out and buy.
D)   items for which the consumer compares several alternatives on several criteria such as price, quality, or style.
E)   items that the consumer does not know about or knows about but does not initially buy.F) A) and D)
G) None of the above

Question 13

Feature bloat is

Accepted Answer

A)   an exaggeration of a product's performance capabilities.
B)   the overcharging in price for a minor or cost-free product enhancement.
C)   the requirement of having consumers learn new behaviors with a continuous innovation.
D)   an excessive number of product attributes that overwhelms consumers with unnecessary complexity.
E)   the increase in package size when adding more content or making it larger (the "mega" phenomenon) .F) B) and D)
G) A) and E)

Question 14

Heinz EZ Squirt Photo
-product that establishes new consumption patterns among consumers is a

Accepted Answer

A)   continuous innovation.
B)   discontinuous innovation.
C)   dynamically continuous innovation.
D)   evolutionary innovation.
E)   disruptive innovation.F) A) and B)
G) A) and C)

Question 15

Business products refer to

Accepted Answer

A)   products organizations buy that assist in providing other products for resale.
B)   supplies necessary for the day-to-day operations of a business.
C)   ancillary services necessary for the operation of a business.
D)   products that are sold exclusively to businesses.
E)   prototypes that won't actually be constructed until a sale has been made.F) All of the above
G) A) and D)

Question 16

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step market research would take would be to determine _____________.

Accepted Answer

A)   how to change the promotional strategy
B)   whether the problem is internal or external to the organization
C)   whether to drop or keep the failing product or market
D)   whether to change the goal, and therefore, the marketing metric used to measure it
E)   if the numbers used for evaluation in the marketing dashboard are accurateF) None of the above
G) C) and D)

Question 17

Which of the following is the best example of a nondurable good?

Accepted Answer

A)   automobile
B)   iPod
C)   baseball
D)   gasoline
E)   shoesF) C) and D)
G) A) and C)

Question 18

Support products are items used to assist in producing other goods and services.These include installations,accessory equipment,supplies,and __________.

Accepted Answer

A)   industrial services
B)   components
C)   materials
D)   derived products
E)   complementary productsF) All of the above
G) C) and D)

Question 19

Thirsty Dog! Thirsty Cat! Ad
-Identify and describe each stage in the new-product process in the correct order.

Accepted Answer

There are seven stages in the new-produc...

Question 20

stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Accepted Answer

A)   development.
B)   market testing.
C)   business analysis.
D)   commercialization.
E)   screening and evaluation.F) B) and E)
G) A) and B)

Exam 10: Developing New Products and Services

Consumer products refer to

Correct Answer
verified

Heinz EZ Squirt Photo -product that establishes new consumption patterns among consumers is a

Correct Answer
verified

Compare continuous,dynamically continuous,and discontinuous innovations.Provide the marketing strategy and an example of each.

Correct Answer
verified
With a continuous innovation,no new lear...
View Answer

product failures may be reduced or avoided if the company developing the new product has

Correct Answer
verified

stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Correct Answer
verified

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step market research would take would be to determine _____________.

Correct Answer
verified

Business products refer to

Correct Answer
verified

Correct Answer
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Which of the following is the best example of a nondurable good?

Correct Answer
verified

Specialty products refer to

Correct Answer
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Industrial services are support products that include items such as

Correct Answer
verified

Which of the following is considered an idea?

Correct Answer
verified

of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Correct Answer
verified

emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Correct Answer
verified

Among business products,which of the following would MOST likely be considered supplies?

Correct Answer
verified

Feature bloat is

Correct Answer
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Concept tests are part of which stage in the new-product process?

Correct Answer
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Support products are items used to assist in producing other goods and services.These include installations,supplies,accessory equipment,and __________.

Correct Answer
verified

Thirsty Dog! Thirsty Cat! Ad -Identify and describe each stage in the new-product process in the correct order.

Correct Answer
verified
There are seven stages in the new-produc...
View Answer

Support products are items used to assist in producing other goods and services.These include installations,accessory equipment,supplies,and __________.

Correct Answer
verified

Exam 10: Developing New Products and Services

Consumer products refer to

Correct AnswerverifiedShow Answer

Heinz EZ Squirt Photo -product that establishes new consumption patterns among consumers is a

Correct AnswerverifiedShow Answer

Compare continuous,dynamically continuous,and discontinuous innovations.Provide the marketing strategy and an example of each.

Correct AnswerverifiedWith a continuous innovation,no new lear...View AnswerShow Answer

product failures may be reduced or avoided if the company developing the new product has

Correct AnswerverifiedShow Answer

stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Correct AnswerverifiedShow Answer

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step market research would take would be to determine _____________.

Correct AnswerverifiedShow Answer

Business products refer to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is the best example of a nondurable good?

Correct AnswerverifiedShow Answer

Specialty products refer to

Correct AnswerverifiedShow Answer

Industrial services are support products that include items such as

Correct AnswerverifiedShow Answer

Which of the following is considered an idea?

Correct AnswerverifiedShow Answer

of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Correct AnswerverifiedShow Answer

emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Correct AnswerverifiedShow Answer

Among business products,which of the following would MOST likely be considered supplies?

Correct AnswerverifiedShow Answer

Feature bloat is

Correct AnswerverifiedShow Answer

Concept tests are part of which stage in the new-product process?

Correct AnswerverifiedShow Answer

Support products are items used to assist in producing other goods and services.These include installations,supplies,accessory equipment,and __________.

Correct AnswerverifiedShow Answer

Thirsty Dog! Thirsty Cat! Ad -Identify and describe each stage in the new-product process in the correct order.

Correct AnswerverifiedThere are seven stages in the new-produc...View AnswerShow Answer

Support products are items used to assist in producing other goods and services.These include installations,accessory equipment,supplies,and __________.

Correct AnswerverifiedShow Answer

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With a continuous innovation,no new lear...
View Answer

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There are seven stages in the new-produc...
View Answer

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