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Exam 10: Developing New Products and Services

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Question 91

Multiple Choice

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Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is one bear it designed for people to give to each other on Valentine's Day.The Love Bandit Bear is an example of a

A) product item.
B) product mix.
C) product class.
D) product form.
E) product line.

F) A) and E)
G) C) and E)

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Question 92

Multiple Choice

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company was rated by Fortune as the world's most admired company in 2011 and Bloomberg Businessweek perennially rates it as the most innovative company in the world.

A) IBM
B) Microsoft
C) 3M
D) Kodak
E) Apple

F) D) and E)
G) A) and B)

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Question 93

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Ideally,before a new product is developed,a firm should have a precise __________,which is a statement that identifies: (1) a well-defined target market; (2) specific customers' needs,wants,and preferences; and (3) what the product will be and do to satisfy consumers.

Magazine named the technology used in the development of Activeion's Ionator as one of the most __________ developments in 2008.

Installations,accessory equipment,supplies,and industrial services used to assist in producing other goods and services are referred to as __________.

emphasis of a marketing strategy for a dynamically continuous innovation would include

marketing,a(n) __________ is a thought that leads to a product or action.

Among business products,support products are items used to assist in producing other goods and services.These include installations such as

statement that identifies: (1) a well-defined target market; (2) specific customers' needs,wants,and preferences; and (3) what the product will be and do to satisfy consumers is referred to as a new product's

Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1) a well-defined target market; (2) __________; and (3) what the product will be and do to satisfy consumers.

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means that the focus should be on what the new product will __________ rather than simply what they want.

iMac personal computer from Apple can be classified according to all of the following categories EXCEPT:

Dragon,a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program,is an example of a(n)

Which of the following methods is commonly used in software development to speed up the development process?

greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the Waterford crystal serving bowls fall?

Because of the time,cost,and confidentiality problems of test markets,consumer packaged goods firms often turn to __________,a technique that replicates a full-scale test market to a limited degree.

used __________ to develop an online site to generate 13,464 ideas for new products and website and marketing improvements.

Among business products,printer paper would be classified as which type of support product?

Products that usually last over many uses,such as cars and appliances,are referred to as

Assume that as marketing director for Mazda,you see your sales decreasing in the years since the Honda Pilot with four-wheel drive was introduced.If you hope to regain sales in this market quickly through a new-product action,the fastest,most specific sources of ideas would likely be