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Table 14-9 Suppose that a firm in a competitive market faces the following revenues and costs: Table 14-9 Suppose that a firm in a competitive market faces the following revenues and costs:   -Refer to Table 14-9. If the firm's marginal cost is $11, it should A)  increase production to maximize profit. B)  increase the price of the product to maximize profit. C)  advertise to attract additional buyers to maximize profit. D)  reduce production to increase profit. -Refer to Table 14-9. If the firm's marginal cost is $11, it should


A) increase production to maximize profit.
B) increase the price of the product to maximize profit.
C) advertise to attract additional buyers to maximize profit.
D) reduce production to increase profit.

E) B) and C)
F) A) and D)

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Figure 14-6 Suppose a firm operating in a competitive market has the following cost curves: Figure 14-6 Suppose a firm operating in a competitive market has the following cost curves:   -Refer to Figure 14-6. When market price is P3, a profit-maximizing firm's total costs A)  can be represented by the area P2 × Q2. B)  can be represented by the area P3 × Q2. C)  can be represented by the area (P3-P2)  × Q3. D)  are zero. -Refer to Figure 14-6. When market price is P3, a profit-maximizing firm's total costs


A) can be represented by the area P2 × Q2.
B) can be represented by the area P3 × Q2.
C) can be represented by the area (P3-P2) × Q3.
D) are zero.

E) All of the above
F) B) and C)

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Suppose a firm in a competitive market produces and sells 8 units of output and has a marginal revenue of $8. What would be the firm's marginal revenue if it instead produced and sold 4 units of output?


A) $2
B) $8
C) $32
D) $64

E) A) and B)
F) A) and C)

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Total profit for a firm is calculated as


A) marginal revenue minus average total cost.
B) average revenue minus average total cost.
C) marginal revenue minus marginal cost.
D) (price minus average cost) times quantity of output.

E) A) and B)
F) A) and D)

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Suppose that some firms in a competitive industry are earning zero economic profits, while others are experiencing losses. All else equal, in the long run, we would expect the number of firms in the industry to


A) increase.
B) decrease.
C) remain the same.
D) We do not have enough information with which to answer this question.

E) A) and B)
F) A) and C)

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Figure 14-5 Suppose a firm operating in a competitive market has the following cost curves: Figure 14-5 Suppose a firm operating in a competitive market has the following cost curves:   -Refer to Figure 14-5. Firms would be encouraged to enter this market for all prices that exceed A)  P1. B)  P2. C)  P3. D)  P4. -Refer to Figure 14-5. Firms would be encouraged to enter this market for all prices that exceed


A) P1.
B) P2.
C) P3.
D) P4.

E) None of the above
F) B) and C)

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Scenario 14-4 Victor is the recipient of $1 million from a lawsuit. Victor decides to use the money to purchase a small business in Florida. His business operates in a perfectly competitive industry. If Victor would have invested the $1 million in a risk-free bond fund, he could have earned $100,000 each year. After he bought the small business, Victor quit his job as a market analyst with Research, Inc., where he used to earn $75,000 per year. -Refer to Scenario 14-4. At the end of the first year of operating his new business, Victor's accountant reported an accounting profit of $150,000. What was Victor's economic profit?


A) -$150,000
B) -$50,000
C) -$25,000
D) $25,000

E) A) and B)
F) A) and C)

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In making a short-run profit-maximizing production decision, the firm must consider both fixed and variable cost.

A) True
B) False

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When a competitive market experiences an increase in demand that increases production costs for existing firms and potential new entrants, which of the following is most likely to arise?


A) The long-run market supply curve will be upward sloping.
B) The condition of free entry into the market will be violated.
C) Producer profits will fall in the long run.
D) The long-run market supply curve will be horizontal as new firms enter and drive the price downward.

E) None of the above
F) B) and C)

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Because nothing can be done about sunk costs, they are irrelevant to decisions about business strategy.

A) True
B) False

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Suppose a competitive market is comprised of firms that face identical cost curves. The firms experience an increase in demand that results in positive profits for the firms. Which of the following events are then most likely to occur?


A) (i) and (ii) only
B) (i) and (iii) only
C) (ii) and (iii) only
D) (i) , (ii) and (iii)

E) B) and C)
F) A) and B)

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In the short-run, a firm's supply curve is equal to the


A) marginal cost curve above its average variable cost curve.
B) marginal cost curve above its average total cost curve.
C) average variable cost curve above its marginal cost curve.
D) average total cost curve above its marginal cost curve.

E) A) and C)
F) All of the above

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Competitive firms that earn a loss in the short run should


A) shut down if P < AVC.
B) raise their price.
C) lower their output.
D) All of the above are correct.

E) A) and B)
F) A) and C)

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List and describe the characteristics of a perfectly competitive market.

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There are many buyers and sell...

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If a firm in a perfectly competitive market triples the quantity of output sold, then total revenue will


A) more than triple.
B) less than triple.
C) exactly triple.
D) Any of the above may be true depending on the firm's labor productivity.

E) None of the above
F) A) and B)

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Roger owns a small health store that sells vitamins in a perfectly competitive market. If vitamins sell for $12 per bottle and the average total cost per bottle is $12.50 at the profit-maximizing output level, then in the long run


A) more firms will enter the market.
B) some firms will exit from the market.
C) the equilibrium price per bottle will fall.
D) average total costs will fall.

E) B) and D)
F) B) and C)

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At the profit-maximizing level of output,


A) marginal revenue equals average total cost.
B) marginal revenue equals average variable cost.
C) marginal revenue equals marginal cost.
D) average revenue equals average total cost.

E) A) and B)
F) B) and D)

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In the long run, a firm will exit a competitive industry if


A) total revenue exceeds total cost.
B) the price exceeds average total cost.
C) average total cost exceeds the price.
D) Both a and b are correct.

E) A) and C)
F) A) and B)

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At its current level of production a profit-maximizing firm in a competitive market receives $12.50 for each unit it produces and faces an average total cost of $10. At the market price of $12.50 per unit, the firm's marginal cost curve crosses the marginal revenue curve at an output level of 1,000 units. What is the firm's current profit? What is likely to occur in this market and why?

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Profit can be calculated as (P...

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Mrs. Smith operates a business in a competitive market. The current market price is $8.10. At her profit- maximizing level of production, the average variable cost is $8.00, and the average total cost is $8.25. Mrs. Smith should


A) shut down her business in the short run but continue to operate in the long run.
B) continue to operate in the short run but shut down in the long run.
C) continue to operate in both the short run and long run.
D) shut down in both the short run and long run.

E) B) and D)
F) B) and C)

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