Question 1

What is the bullwhip effect?

Accepted Answer

The answer of What is the bullwhip effect?...

Question 2

Sales force automation is a customer-facing application.

Accepted Answer

A) True 
 B)False

Question 3

The real problem with interacting with customers over the Web is that the company does not have an opportunity to make a good first impression in person.

Accepted Answer

A) True 
 B)False

Question 4

If you have visited Amazon's Web site previously and then return, Amazon recommends other books that you might like. This is called cross-selling.

Accepted Answer

A) True 
 B)False

Question 5

Refer to IT's About Business 11.1- VIP Auto Appearance Center: Some of the advantages that a small business can capitalize on by implementing a CRM include:

Accepted Answer

A)   Less paperwork
B)   Integrated systems
C)   More efficient billing
D)   Data to support relationship building
E)   All of the aboveF) A) and D)
G) B) and E)

Question 6

Describe the various customer touch points in any organization. Which ones are more effective for you as college students?

Accepted Answer

The answer of Describe the various customer touch points in...

Question 7

Returned products, recycled products, and disposal of materials or products are called:

Accepted Answer

A)   reverse flows
B)   returns
C)   material flows
D)   information flows
E)   financial flowsF) A) and E)
G) None of the above

Question 8

Mobile CRM systems are targeting customers through their laptops.

Accepted Answer

A) True 
 B)False

Exam 11: Customer Relationship Management and Supply Chain Management

Refer to IT's About Business 11.1- VIP Auto Appearance Center: Some of the advantages that a small business can capitalize on by implementing a CRM include:

Correct Answer
verified

Returned products, recycled products, and disposal of materials or products are called:

Correct Answer
verified

Describe the various customer touch points in any organization. Which ones are more effective for you as college students?

Correct Answer
verified

Mobile CRM systems are targeting customers through their laptops.

Correct Answer
verified

Sales force automation is a customer-facing application.

Correct Answer
verified

What is the bullwhip effect?

Correct Answer
verified

If you have visited Amazon's Web site previously and then return, Amazon recommends other books that you might like. This is called cross-selling.

Correct Answer
verified

The real problem with interacting with customers over the Web is that the company does not have an opportunity to make a good first impression in person.

Correct Answer
verified

Exam 11: Customer Relationship Management and Supply Chain Management

Refer to IT's About Business 11.1- VIP Auto Appearance Center: Some of the advantages that a small business can capitalize on by implementing a CRM include:

Correct AnswerverifiedShow Answer

Returned products, recycled products, and disposal of materials or products are called:

Correct AnswerverifiedShow Answer

Describe the various customer touch points in any organization. Which ones are more effective for you as college students?

Correct AnswerverifiedShow Answer

Mobile CRM systems are targeting customers through their laptops.

Correct AnswerverifiedShow Answer

Sales force automation is a customer-facing application.

Correct AnswerverifiedShow Answer

What is the bullwhip effect?

Correct AnswerverifiedShow Answer

If you have visited Amazon's Web site previously and then return, Amazon recommends other books that you might like. This is called cross-selling.

Correct AnswerverifiedShow Answer

The real problem with interacting with customers over the Web is that the company does not have an opportunity to make a good first impression in person.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified