Question 1

Figure 14-4 above illustrates which type of pricing approach?

Accepted Answer

A)  skimming
B)  penetration
C)  cost-plus
D)  price lining
E)  prestigeF) All of the above
G) A) and D)

Question 2

Predatory pricing is

Accepted Answer

A)  most effective in the growth stage of the product life cycle.
B)  a popular technique preferred by online businesses.
C)  illegal but often difficult to prosecute.
D)  most effective in business-to-business marketing.
E)  one of the most widely used pricing practices for professional marketers.F) B) and C)
G) None of the above

Question 3

When microwave ovens were in the introduction stage of their product life cycle,some consumers were willing to pay exorbitant prices for these innovative ovens.Taking advantage of this strong consumer desire,marketers set the price for microwave ovens at the highest initial price possible.Marketers of microwave ovens used a __________ pricing strategy.

Accepted Answer

A)  skimming
B)  penetration
C)  prestige
D)  price lining
E)  bundleF) B) and C)
G) D) and E)

Question 4

Consider Figure 14-9 above."D" represents which of the following legislative acts?

Accepted Answer

A)  The Robinson-Patman Act
B)  The Clayton Act
C)  The Sherman Act
D)  The Federal Trade Commission Act
E)  The Consumer Goods Pricing ActF) C) and D)
G) A) and D)

Question 5

A price reduction given when a used product is part of the payment on a new product is referred to as a __________.

Accepted Answer

A)  cash discount
B)  seasonal discount
C)  trade-in allowance
D)  promotional allowance
E)  subsidy discountF) B) and E)
G) B) and D)

Question 6

Which of the following statements regarding price cutting is most accurate?

Accepted Answer

A)  Marketers should only consider price cutting if primary demand for a product class will remain stable.
B)  Marketers should only consider price cutting if the price cut can be made across all items in a product line and all product lines in a product mix.
C)  Marketers should only consider price cutting if the price cut is confined to customers within specific target market segments.
D)  Marketers should only consider price cutting if the firm also increases advertising.
E)  Marketers should never consider price cutting unless a product is in the introductory stage of its product life cycle.F) A) and C)
G) C) and D)

Question 7

Odd-even pricing is considered to be a __________ approach to pricing.

Accepted Answer

A)  cost-oriented
B)  profit-oriented
C)  demand-oriented
D)  competition-oriented
E)  service-orientedF) A) and B)
G) A) and C)

Exam 14: Arriving at the Final Price

Which of the following statements regarding price cutting is most accurate?

Correct Answer
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Consider Figure 14-9 above."D" represents which of the following legislative acts?

Correct Answer
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A price reduction given when a used product is part of the payment on a new product is referred to as a __________.

Correct Answer
verified

Correct Answer
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Figure 14-4 above illustrates which type of pricing approach?

Correct Answer
verified

Odd-even pricing is considered to be a __________ approach to pricing.

Correct Answer
verified

Predatory pricing is

Correct Answer
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Exam 14: Arriving at the Final Price

Which of the following statements regarding price cutting is most accurate?

Correct AnswerverifiedShow Answer

Consider Figure 14-9 above."D" represents which of the following legislative acts?

Correct AnswerverifiedShow Answer

A price reduction given when a used product is part of the payment on a new product is referred to as a __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 14-4 above illustrates which type of pricing approach?

Correct AnswerverifiedShow Answer

Odd-even pricing is considered to be a __________ approach to pricing.

Correct AnswerverifiedShow Answer

Predatory pricing is

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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