Question 1

Downsizing reduces the __________.

Accepted Answer

A)  quality of materials without changing the price
B)  product's price along with the quality of the materials
C)  package content without changing its size while maintaining or increasing the package price
D)  number of product features
E)  number of product items in a product lineF) B) and D)
G) D) and E)

Question 2

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a psychological barrier?

Accepted Answer

A)  "But it might make me fat."
B)  "What if I can't make the monthly payments?"
C)  "I don't want to try this if it means I have to swallow it with milk."
D)  "Big deal,the only difference is the shape of the package."
E)  "Sure I'll try it;why not!"F) C) and E)
G) A) and C) A

Question 3

Which of the following statements is most accurate?

Accepted Answer

A)  The name Gatorade was chosen because as an energy drink it "got you out the gate-fast."
B)  The name Gatorade was coined by a team who lost to the University of Florida Gators,attributing the Gator win to the "aid" it got from the rehydrating beverage.
C)  The green color of the original lemon-lime Gatorade was based on the University of Florida's alligator mascot.
D)  Gatorade was developed by PepsiCo as a cause-marketing project to provide resources for women's sports at University of Florida's as a result of the passage of Title IX in 1972.
E)  Gatorade is the only sports drink marketer that doesn't use sports celebrities to endorse its products.F) A) and E)
G) A) and B)

Question 4

Four key challenges that package and label designers face include: (1) __________; (2) environmental concerns; (3) health,safety,and security issues;and (4) cost reduction.

Accepted Answer

A)  governmental regulations
B)  cultural and societal issues
C)  competition from global markets
D)  connecting with customers
E)  patent and trademark issuesF) All of the above
G) A) and C)

Question 5

Products such as Yoplait's Go-GURT® portable low-fat yogurt in a tube demonstrate the importance of the __________ of packaging.

Accepted Answer

A)  perceptual benefits
B)  communication benefits
C)  functional benefits
D)  technology
E)  renewable resourcesF) C) and D)
G) B) and D)

Question 6

Which of the following is NOT true about a multibranding strategy?

Accepted Answer

A)  With a multibranding strategy,there is no risk that a product failure will affect other products in the line.
B)  Some large firms have found that the complexity and expense of implementing a multibranding strategy outweigh its benefits.
C)  With a multibranding strategy,each brand is unique to each market segment.
D)  A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.
E)  Some multibrands are introduced to confront competitors' brands.F) A) and D)
G) All of the above

Question 7

When a company uses a product line extension,it

Accepted Answer

A)  markets a product under a new brand name so that consumers will view it as an entirely new product line.
B)  markets a new product with the current brand name to enter a new market segment in its product class.
C)  speeds up the movement of a product through its product life cycle.
D)  contracts with another firm to manufacture modified versions of the original products.
E)  applies the current brand name to enter a completely different product class.F) A) and C)
G) D) and E)

Question 8

For any product to be successful,it must be purchased by __________.

Accepted Answer

A)  early adopters and laggards
B)  early majority and late majority
C)  late majority and laggards
D)  innovators and early majority
E)  innovators and early adoptersF) A) and B)
G) A) and C)

Question 9

Brawny Package Photos
-There is one visible difference between the two packages in the Brawny package photos shown above,even though both sold for the same price.Discuss which aspect(s)might be considered legal but unethical,and why.

Accepted Answer

The size of the package on the right is the same as on the left but contains 20% less product and was sold at the same price according to the Making Responsible Decision box in the textbook.Although the figures for total square feet are boldly displayed on the packages,most consumers would not remember the square footage before the change in value occurred.The equivalent size of the package therefore,could be considered misleading.And because the package on the right sold for the same price as the one on the left,consumers who bought the one on the right received less value,which may be unethical if they did not fully perceive and appreciate the reduction in content.

Question 10

To handle products in the decline stage of the product life cycle,companies often use either a __________ strategy or a __________ strategy.

Accepted Answer

A)  divesting;harvesting
B)  diversification;contraction
C)  deletion;harvesting
D)  deletion;diversification
E)  building;divestingF) D) and E)
G) None of the above

Question 11

When they were first introduced,peel-back aluminum seals were seen as a great alternative to using a traditional can opener to open cans because many people sliced their fingers with can openers.As soon as the technology became more widely available,many manufacturers switched to this safer,more flexible seal.This packaging innovation demonstrated the importance of a __________.

Accepted Answer

A)  functional benefit
B)  reseller benefit
C)  communication benefit
D)  perceptual benefit
E)  psychological benefitF) C) and E)
G) D) and E)

Question 12

An organization's use of a name,phrase,design,symbol,or combination of these to identify its products and distinguish them from those of competitors is referred to as __________.

Accepted Answer

A)  a label
B)  branding
C)  a trademark
D)  a brand name
E)  a trade nameF) B) and E)
G) A) and C)

Question 13

Explain the following statement: "Packaging provides communication,functional,and perceptual benefits for manufacturers,retailers,and consumers."

Accepted Answer

Packages provide important benefits for ...

Question 14

The __________ stage of the product life cycle occurs when a product is launched to its intended target market.

Accepted Answer

A)  concept
B)  introduction
C)  growth
D)  maturity
E)  declineF) A) and C)
G) A) and E)

Question 15

What are the five shapes that a product life cycle can take? For each type,describe (and as an option,draw)its characteristics.

Accepted Answer

The one generalized product life cycle (...

Question 16

Georgia-Pacific reduced the content of its Brawny paper towel six-roll pack by 20 percent without lowering the price.Georgia-Pacific used a(n) __________ strategy.

Accepted Answer

A)  outsourcing
B)  trading up
C)  shrinkage
D)  downsizing
E)  product modificationF) C) and D)
G) B) and E) D

Question 17

When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion-dollar advertising and promotion campaign,what strategy did it use to manage the product through its life cycle?

Accepted Answer

A)  market modification
B)  product repositioning
C)  market-product synergy
D)  product positioning
E)  product modificationF) None of the above
G) A) and D)

Question 18

Which of the following products would have a fad product life cycle curve?

Accepted Answer

A)  women's hosiery
B)  electric cars
C)  convection ovens
D)  pet rocks
E)  sport drinksF) A) and E)
G) A) and B)

Question 19

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a usage barrier?

Accepted Answer

A)  "But it might make me fat."
B)  "What if I can't make the monthly payments?"
C)  "I don't want to try this if it means I have to swallow it with milk."
D)  "Big deal,the only difference is the shape of the package."
E)  "Sure I'll try it;why not!"F) All of the above
G) B) and E)

Question 20

Trading up refers to __________.

Accepted Answer

A)  adding product features but reducing the price
B)  changing the distribution channel members to higher-service-quality retailers
C)  adding value to the product (or line) through additional features or higher-quality materials
D)  reallocating marketing resources from a performing-poorly target market to one that demonstrates greater potential for future growth
E)  offering consumers a discount when they purchase a more expensive version of the productF) A) and B)
G) B) and E)

Exam 11: Managing Successful Products, Services, and Brands

Downsizing reduces the __________.

Correct Answer
verified

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a psychological barrier?

Correct Answer
verified
A

Which of the following statements is most accurate?

Correct Answer
verified

Four key challenges that package and label designers face include: (1) __________; (2) environmental concerns; (3) health,safety,and security issues;and (4) cost reduction.

Correct Answer
verified

Products such as Yoplait's Go-GURT^® portable low-fat yogurt in a tube demonstrate the importance of the __________ of packaging.

Correct Answer
verified

Which of the following is NOT true about a multibranding strategy?

Correct Answer
verified

When a company uses a product line extension,it

Correct Answer
verified

For any product to be successful,it must be purchased by __________.

Correct Answer
verified

Brawny Package Photos -There is one visible difference between the two packages in the Brawny package photos shown above,even though both sold for the same price.Discuss which aspect(s)might be considered legal but unethical,and why.

To handle products in the decline stage of the product life cycle,companies often use either a strategy or a strategy.

Correct Answer
verified

Correct Answer
verified

An organization's use of a name,phrase,design,symbol,or combination of these to identify its products and distinguish them from those of competitors is referred to as __________.

Correct Answer
verified

Explain the following statement: "Packaging provides communication,functional,and perceptual benefits for manufacturers,retailers,and consumers."

Correct Answer
verified
Packages provide important benefits for ...
View Answer

The __________ stage of the product life cycle occurs when a product is launched to its intended target market.

Correct Answer
verified

What are the five shapes that a product life cycle can take? For each type,describe (and as an option,draw)its characteristics.

Correct Answer
verified
The one generalized product life cycle (...
View Answer

Georgia-Pacific reduced the content of its Brawny paper towel six-roll pack by 20 percent without lowering the price.Georgia-Pacific used a(n) __________ strategy.

Correct Answer
verified
D

When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion-dollar advertising and promotion campaign,what strategy did it use to manage the product through its life cycle?

Correct Answer
verified

Which of the following products would have a fad product life cycle curve?

Correct Answer
verified

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a usage barrier?

Correct Answer
verified

Trading up refers to __________.

Correct Answer
verified

Exam 11: Managing Successful Products, Services, and Brands

Downsizing reduces the __________.

Correct AnswerverifiedShow Answer

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a psychological barrier?

Correct AnswerverifiedA

Which of the following statements is most accurate?

Correct AnswerverifiedShow Answer

Four key challenges that package and label designers face include: (1) __________; (2) environmental concerns; (3) health,safety,and security issues;and (4) cost reduction.

Correct AnswerverifiedShow Answer

Products such as Yoplait's Go-GURT® portable low-fat yogurt in a tube demonstrate the importance of the __________ of packaging.

Correct AnswerverifiedShow Answer

Which of the following is NOT true about a multibranding strategy?

Correct AnswerverifiedShow Answer

When a company uses a product line extension,it

Correct AnswerverifiedShow Answer

For any product to be successful,it must be purchased by __________.

Correct AnswerverifiedShow Answer

Brawny Package Photos -There is one visible difference between the two packages in the Brawny package photos shown above,even though both sold for the same price.Discuss which aspect(s)might be considered legal but unethical,and why.

To handle products in the decline stage of the product life cycle,companies often use either a __________ strategy or a __________ strategy.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An organization's use of a name,phrase,design,symbol,or combination of these to identify its products and distinguish them from those of competitors is referred to as __________.

Correct AnswerverifiedShow Answer

Explain the following statement: "Packaging provides communication,functional,and perceptual benefits for manufacturers,retailers,and consumers."

Correct AnswerverifiedPackages provide important benefits for ...View AnswerShow Answer

The __________ stage of the product life cycle occurs when a product is launched to its intended target market.

Correct AnswerverifiedShow Answer

What are the five shapes that a product life cycle can take? For each type,describe (and as an option,draw)its characteristics.

Correct AnswerverifiedThe one generalized product life cycle (...View AnswerShow Answer

Georgia-Pacific reduced the content of its Brawny paper towel six-roll pack by 20 percent without lowering the price.Georgia-Pacific used a(n) __________ strategy.

Correct AnswerverifiedD

When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion-dollar advertising and promotion campaign,what strategy did it use to manage the product through its life cycle?

Correct AnswerverifiedShow Answer

Which of the following products would have a fad product life cycle curve?

Correct AnswerverifiedShow Answer

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a usage barrier?

Correct AnswerverifiedShow Answer

Trading up refers to __________.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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A

Correct Answer
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Correct Answer
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Products such as Yoplait's Go-GURT^® portable low-fat yogurt in a tube demonstrate the importance of the __________ of packaging.

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

To handle products in the decline stage of the product life cycle,companies often use either a strategy or a strategy.

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Packages provide important benefits for ...
View Answer

Correct Answer
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Correct Answer
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The one generalized product life cycle (...
View Answer

Correct Answer
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D

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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