Question 1

Commercialization refers to

Accepted Answer

A)  the point at which a new product has diffused throughout the marketplace.
B)  the introduction of an offering to sequential geographic areas of the U.S.
C)  exposing actual products to prospective consumers under realistic purchase conditions.
D)  the stage of the new-product process that positions and launches a new product in full-scale production and sales.
E)  the point where new-product concepts are transformed into prototypes.F) C) and E)
G) D) and E)

Question 2

Dragon Naturally Speaking,a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program,is an example of a(n)

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  dynamically continuous innovation.
D)  disruptive improvement.
E)  evolutionary innovation.F) A) and C)
G) C) and D)

Question 3

Which of the following is MOST LIKELY to be an example of an unsought product?

Accepted Answer

A)  iPod MP3 player
B)  Lexus LS 460 luxury automobile
C)  flight on American Airlines to Phoenix
D)  Roget's Thesaurus
E)  Ivory soapF) All of the above
G) D) and E)

Question 4

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Accepted Answer

A)  development.
B)  market testing.
C)  business analysis.
D)  commercialization.
E)  screening and evaluation.F) A) and D)
G) A) and C)

Question 5

All of the following were changes in the Netflix business model since its founding in 1997 EXCEPT:

Accepted Answer

A)  Netflix announced a pricing change that separated DVDs by mail and online offerings.
B)  Netflix began offering downloadable movies for sale at $9.99 each.
C)  Netflix created a subscription VHS cassette service so customers can receive them through the mail.
D)  Netflix has several "copycat" competitors,such as Amazon.
E)  Netflix began to offer original TV programming.F) All of the above
G) C) and E)

Question 6

A good has tangible attributes that a consumer's __________ can perceive.

Accepted Answer

A)  cognitive intelligence
B)  knowledge of past experiences
C)  five senses
D)  sixth sense
E)  emotional intelligenceF) D) and E)
G) All of the above

Question 7

The Crapola Granola products photo shown above BEST describes which of the following?

Accepted Answer

A)  a product item
B)  a product line
C)  a product mix
D)  a product category
E)  a brand lineF) B) and E)
G) A) and B)

Question 8

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom.Although a clever idea,it failed because it

Accepted Answer

A)  did not satisfy customer needs on critical factors.
B)  had poor product quality.
C)  had bad timing.
D)  had an incomplete market and product protocol.
E)  had too little market attractiveness.F) C) and E)
G) C) and D)

Question 9

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally) .When it was introduced,Napster would have been an example of a

Accepted Answer

A)  discontinuous innovation.
B)  continuous innovation.
C)  dynamically continuous innovation.
D)  regulatory innovation.
E)  disruptive improvement.F) C) and E)
G) C) and D)

Question 10

When a small retail chain hires an accountant to do its income taxes,the retail chain would have purchased a(n) __________.

Accepted Answer

A)  ancillary service
B)  industrial service
C)  specialty service
D)  accessory service
E)  contractual serviceF) A) and B)
G) A) and C)

Question 11

In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Accepted Answer

A)  shopping product
B)  convenience product
C)  specialty product
D)  unsought product
E)  discretionary productF) B) and E)
G) B) and D)

Question 12

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

Accepted Answer

A)  services
B)  goods
C)  products
D)  marketing mix
E)  ideasF) A) and B)
G) B) and C)

Question 13

According to Figure 10-1 above,column "B" would represent which type of product?

Accepted Answer

A)  shopping
B)  convenience
C)  specialty
D)  prestige
E)  unsoughtF) C) and D)
G) B) and E)

Question 14

Identify and describe each stage in the new-product process in the correct order.

Accepted Answer

There are seven stages in the new-produc...

Question 15

Among business products,support products that include tools and office equipment are referred to as

Accepted Answer

A)  installations.
B)  supplies.
C)  raw materials.
D)  accessory equipment.
E)  components.F) B) and C)
G) B) and D)

Question 16

What are the eight marketing reasons for new-product failures?

Accepted Answer

There are eight main marketing reasons a...

Question 17

The division of products into durable and nondurable goods is to __________.

Accepted Answer

A)  comply with NAICS guidelines
B)  address environmental concerns
C)  comply with ISO 9000 requirements
D)  classify products for tax purposes
E)  provide direction for marketing actionsF) B) and E)
G) B) and C)

Question 18

A product is a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

Accepted Answer

A)  only for legal tender (money) .
B)  for providing value.
C)  only for barter.
D)  for a person's time and effort.
E)  for money or something else of value.F) None of the above
G) All of the above

Question 19

All of the following are sources for new product ideas EXCEPT:

Accepted Answer

A)  competitors.
B)  universities.
C)  regulators.
D)  suppliers.
E)  employees.F) A) and E)
G) A) and D)

Question 20

Which of the following is the BEST example of a nondurable good?

Accepted Answer

A)  laundry detergent
B)  shoes
C)  insurance
D)  iPod
E)  laser surgeryF) B) and C)
G) None of the above

Exam 10: Developing New Products and Services

According to Figure 10-1 above,column "B" would represent which type of product?

Correct AnswerverifiedShow Answer

Which of the following is MOST LIKELY to be an example of an unsought product?

Correct AnswerverifiedShow Answer

When a small retail chain hires an accountant to do its income taxes,the retail chain would have purchased a(n) __________.

Correct AnswerverifiedShow Answer

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom.Although a clever idea,it failed because it

Correct AnswerverifiedShow Answer

Identify and describe each stage in the new-product process in the correct order.

Correct AnswerverifiedThere are seven stages in the new-produc...View AnswerShow Answer

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Correct AnswerverifiedShow Answer

All of the following were changes in the Netflix business model since its founding in 1997 EXCEPT:

Correct AnswerverifiedShow Answer

The division of products into durable and nondurable goods is to __________.

Correct AnswerverifiedShow Answer

Dragon Naturally Speaking,a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program,is an example of a(n)

Correct AnswerverifiedShow Answer

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally) .When it was introduced,Napster would have been an example of a

Correct AnswerverifiedShow Answer

What are the eight marketing reasons for new-product failures?

Correct AnswerverifiedThere are eight main marketing reasons a...View AnswerShow Answer

A product is a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

Correct AnswerverifiedShow Answer

In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Correct AnswerverifiedShow Answer

All of the following are sources for new product ideas EXCEPT:

Correct AnswerverifiedShow Answer

Among business products,support products that include tools and office equipment are referred to as

Correct AnswerverifiedShow Answer

The Crapola Granola products photo shown above BEST describes which of the following?

Correct AnswerverifiedShow Answer

A good has tangible attributes that a consumer's __________ can perceive.

Correct AnswerverifiedShow Answer

Which of the following is the BEST example of a nondurable good?

Correct AnswerverifiedShow Answer

Commercialization refers to

Correct AnswerverifiedShow Answer

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

Correct AnswerverifiedShow Answer

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There are seven stages in the new-produc...
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There are eight main marketing reasons a...
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