Question 1

A product can be classified as "new" from all of the following perspectives EXCEPT:

Accepted Answer

A)  the organization's.
B)  existing offerings.
C)  legal.
D)  the firm's competitors.
E)  the consumer's.F) D) and E)
G) C) and D)

Question 2

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Accepted Answer

A)  conducting a survey among the 2 million people belonging to the NPD Consumer Panel
B)  observing similar reality programs that are on competing television networks like CBS or MTV
C)  contacting contestants from other reality shows like Survivor or The Amazing Race
D)  brainstorming ideas from the TV production company's employees
E)  reading about the stars of reality TV programs in gossip magazines like Us Weekly and TV programs like TMZF) A) and E)
G) A) and C)

Question 3

A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,__________,are distributed through the same type of outlets,or fall within a given price range.

Accepted Answer

A)  are made of similar components
B)  require high levels of R&D
C)  are sold to the same customer group
D)  made from the same formulations
E)  have one SKU numberF) C) and E)
G) B) and E)

Question 4

A full-scale operating model of the product under development is referred to as a

Accepted Answer

A)  sample.
B)  framework.
C)  template.
D)  prototype.
E)  blueprint.F) None of the above
G) A) and C)

Question 5

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

Accepted Answer

A)  market testing
B)  screening and evaluation
C)  business analysis
D)  development
E)  commercializationF) None of the above
G) A) and C)

Question 6

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

Accepted Answer

A)  product placement fee.
B)  bribe.
C)  slotting fee.
D)  product support fee.
E)  shelf space allowance.F) B) and D)
G) A) and D)

Question 7

Until 1996,U.S.carmakers sent very few right-hand-drive cars to Japan while German car makers exported several models with the steering wheel on the right to accommodate the way the Japanese drive their cars on the left side of the road.American car manufacturers could blame their failure to a great degree on

Accepted Answer

A)  an insignificant point of difference.
B)  too little market attractiveness.
C)  not satisfying customer needs on critical factors.
D)  poor product quality.
E)  incomplete market and product protocol.F) A) and D)
G) C) and E)

Question 8

Explain why NOT all products can use test markets.

Accepted Answer

Not all products can use test markets.Te...

Question 9

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.However,Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Accepted Answer

A)  a tying arrangement.
B)  reciprocity.
C)  strategic alliance demand.
D)  relationship marketing.
E)  derived demand.F) All of the above
G) B) and C)

Question 10

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Accepted Answer

A)  home security system
B)  disposable lighter
C)  microwave oven
D)  electric toothbrush
E)  video cameraF) All of the above
G) A) and B)

Question 11

"Groupthink" occurs in a meeting when

Accepted Answer

A)  everyone has an opinion but no one is willing to take charge.
B)  everyone has the same idea after using the "brainstorming" idea generation technique.
C)  there is too much competition among marketing managers,so no one is willing to share his/her ideas.
D)  someone suspects that there is a problem with the new product concept but is afraid to speak up because everyone else is so enthusiastic about it.
E)  top management wants the new product to go forward regardless of what anyone else thinks.F) B) and D)
G) C) and D)

Question 12

Procter & Gamble,however,has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener,Tide detergent) ,and Pampers diapers.

Accepted Answer

A)  marketing mix.
B)  product class.
C)  product items.
D)  product lines.
E)  product mix.F) None of the above
G) A) and C)

Question 13

Which stage in the new-product process has as its purpose to identify the role the new product might serve in the firm's overall objectives?

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  development
E)  new-product strategy developmentF) All of the above
G) B) and C)

Question 14

Which of the following is an example of a product line?

Accepted Answer

A)  Scope mouthwash
B)  Zephyrhills natural spring water in 8 oz.bottles
C)  The Yellow Pages for Gainesville,Florida
D)  Hallmark Mother's and Father's Day cards
E)  Apple iPhoneF) B) and E)
G) A) and E)

Question 15

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the HIGHEST level of risk?

Accepted Answer

A)  a radical invention
B)  a brand extension
C)  a product line extension
D)  a jump in innovation
E)  a product deletionF) B) and D)
G) All of the above

Question 16

Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.

Accepted Answer

A)  open innovation
B)  screening and evaluation
C)  product development
D)  new-product strategy development
E)  idea generationF) A) and E)
G) A) and B)

Question 17

Among business products,drafting tables would be BEST considered which type of support products?

Accepted Answer

A)  installations
B)  accessory equipment
C)  supplies
D)  industrial services
E)  raw materialsF) B) and D)
G) B) and C)

Question 18

With respect to distribution,convenience products are available

Accepted Answer

A)  at relatively few outlets.
B)  at a large number of specialty outlets.
C)  only online from the manufacturer.
D)  only at convenience stores.
E)  on a widespread basis at many outlets.F) A) and C)
G) A) and B)

Question 19

The two main classifications of business products are

Accepted Answer

A)  durable and nondurable products.
B)  components and support products.
C)  tangible and intangible products.
D)  consumer and industrial products.
E)  derived and maintenance products.F) A) and C)
G) A) and E)

Question 20

A new product or service protocol should be created

Accepted Answer

A)  before the product is even developed.
B)  as soon as the new-product concept is developed.
C)  when the product becomes a prototype.
D)  when the product is first released in a regional rollout.
E)  when the product hits national distribution.F) A) and B)
G) A) and E)

Exam 10: Developing New Products and Services

Which of the following is an example of a product line?

Correct Answer
verified

"Groupthink" occurs in a meeting when

Correct Answer
verified

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Correct Answer
verified

Correct Answer
verified

Which stage in the new-product process has as its purpose to identify the role the new product might serve in the firm's overall objectives?

Correct Answer
verified

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the HIGHEST level of risk?

Correct Answer
verified

The two main classifications of business products are

Correct Answer
verified

A product can be classified as "new" from all of the following perspectives EXCEPT:

Correct Answer
verified

Procter & Gamble,however,has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener,Tide detergent) ,and Pampers diapers.

Correct Answer
verified

With respect to distribution,convenience products are available

Correct Answer
verified

Among business products,drafting tables would be BEST considered which type of support products?

Correct Answer
verified

A full-scale operating model of the product under development is referred to as a

Correct Answer
verified

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.However,Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Correct Answer
verified

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

Correct Answer
verified

Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.

Correct Answer
verified

A new product or service protocol should be created

Correct Answer
verified

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

Correct Answer
verified

A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,__________,are distributed through the same type of outlets,or fall within a given price range.

Correct Answer
verified

Explain why NOT all products can use test markets.

Correct Answer
verified
Not all products can use test markets.Te...
View Answer

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Correct Answer
verified

Exam 10: Developing New Products and Services

Which of the following is an example of a product line?

Correct AnswerverifiedShow Answer

"Groupthink" occurs in a meeting when

Correct AnswerverifiedShow Answer

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which stage in the new-product process has as its purpose to identify the role the new product might serve in the firm's overall objectives?

Correct AnswerverifiedShow Answer

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the HIGHEST level of risk?

Correct AnswerverifiedShow Answer

The two main classifications of business products are

Correct AnswerverifiedShow Answer

A product can be classified as "new" from all of the following perspectives EXCEPT:

Correct AnswerverifiedShow Answer

Procter & Gamble,however,has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener,Tide detergent) ,and Pampers diapers.

Correct AnswerverifiedShow Answer

With respect to distribution,convenience products are available

Correct AnswerverifiedShow Answer

Among business products,drafting tables would be BEST considered which type of support products?

Correct AnswerverifiedShow Answer

A full-scale operating model of the product under development is referred to as a

Correct AnswerverifiedShow Answer

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.However,Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Correct AnswerverifiedShow Answer

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

Correct AnswerverifiedShow Answer

Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.

Correct AnswerverifiedShow Answer

A new product or service protocol should be created

Correct AnswerverifiedShow Answer

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

Correct AnswerverifiedShow Answer

A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,__________,are distributed through the same type of outlets,or fall within a given price range.

Correct AnswerverifiedShow Answer

Explain why NOT all products can use test markets.

Correct AnswerverifiedNot all products can use test markets.Te...View AnswerShow Answer

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
verified
Not all products can use test markets.Te...
View Answer

Correct Answer
verified