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Exam 5: Understanding Consumer Behavior

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Question 201

Multiple Choice

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The way people see themselves and the way they believe others see them is referred to as

A) self-evaluation.
B) self-concept.
C) self-actualization.
D) individualized perception.
E) personal perception.

F) A) and E)
G) A) and D)

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Question 202

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The VALS framework segments consumers is based on

A) their primary motivation for buying products and their resources.
B) their demographics.
C) their product usage,age,and gender.
D) where they live.
E) their media usage and their demographics.

F) A) and E)
G) None of the above

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Question 203

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As a result of __________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

All of the following are marketing activities designed to stimulate conversations that promote positive and retard negative word of mouth EXCEPT:

According to Figure 5-5 above,status in the Maslow hierarchy of needs is an example of a __________ need.

In Figure 5-4 above,"E" represents the

What is the annual market size for the products bought by or for preteens and teenagers?

Which of the following statements about psychographics is most accurate?

All of the following variables are central to how consumers learn from repeated experience EXCEPT:

Relatively permanent,homogenous divisions in a society into which people sharing similar values,interests,and behavior can be grouped is referred to as a ____________.

You need to buy a gift for a young cousin's birthday.You go to the mall and see a girl wearing a Hello Kitty t-shirt.You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a little backpack.When you give it to your cousin,she is very excited.In terms of behavioral learning,seeing the girl with the Hello Kitty t-shirt was a __________.

Claire has just told her best friend,"I'm so glad I bought the Samsung Galaxy S 4 rather than those other smartphones I was considering.Look at this incredible display,and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?

According to Figure 5-5 above,Chanel N^o 5fragrances would be found in what level of the Maslow hierarchy of needs?

The information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) __________;and (3) developing consumer value perceptions.

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two Ideals-motivated groups,known as __________,have fewer resources and are conservative,conventional people with concrete beliefs based on traditional,established codes such as family,religion,community,and the nation.

One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,seeing a TV ad for Subway is a __________.